First, sign up on this page. Then, starting May 23, post your original recipe video using La Costeña® products on Instagram. Make sure to tag @_mexicorico and use #TastemakersChallenge. Once we repost your content, your submission is officially accepted.
Yes! You’re encouraged to participate in multiple phases. More entries mean more chances to win a bi-weekly prize — and increase your odds of making it to the Final Phase.
Winners will be announced every two weeks on Instagram. Finalists for the grand prize will be revealed after the last round, and the grand prize winner will be announced on July 30.
Bi-weekly winners receive up to $1,500 in professional cooking or content creation gear. One grand prize winner will take home a $5,000 prize package of premium creator tools, cookware, and more.
Bi-weekly winners receive up to $1,500 in professional cooking or content creation gear. One grand prize winner will take home a $5,000 prize package of premium creator tools, cookware, and more.
We’re looking for recipe videos or reels that showcase your creativity, storytelling, and use of La Costeña® products. Make it visually appealing and true to your style.
Our team reviews each entry to ensure it follows the challenge rules. Reposts may take a few days. Please make sure your Instagram account is set to public so we can see your post.
Our team reviews each entry to ensure it follows the challenge rules. Reposts may take a few days. Please make sure your Instagram account is set to public so we can see your post.
Not at all! Whether you’re just starting out or already growing your following, this challenge is open to anyone passionate about cooking and content creation.
First-place winners from each round will join the Tastemakers Club and move on to the Final Phase, where they’ll compete for the grand prize. Second and third place winners still receive amazing gear and recognition.
