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Home cooks: your moment to shine starts now!
Make your mark with La Costeña®. Big prizes. Bigger audience. It All Starts Here!

Ready to Make Your Mark? 

Share your creativity in the kitchen and win real rewards — judged by celebrity chef Pati Jinich!
 
Submit your recipe video using La Costeña® products for a chance to win up to $1,500 in bi-weekly prizes.
One grand prize winner will take home $5,000 in cooking or creator gear!
 
Deadline: July 14. The sooner you enter, the more chances to win.

Got cooking skills and content chops?

Follow these easy steps:

01

Register

Start by filling out our Tastemakers Form.
Don’t forget to check out the Challenge
Guidelines and Terms & Conditions.

Fill Form

02

Cook & Create

Make an original recipe using La Costeña®
products (U.S. labeling only) and film your
cooking process or final dish.
Reels, tutorials, or creative edits welcome!

03

Share on Social Media

Post your video on Instagram &
tag @_MexicoRico and use
#TastemakersChallenge

04

Watch for the Repost!

Once your video is shared by La Costeña®, you’re officially in the running!

Got Questions?

Check our FAQs here, or email us at info@mexicorico.com and we’ll get back to you as soon as possible.
Don’t forget to review the Terms and Conditions before signing up.

How the Tastemakers
Challenge Works

Gold Medal

Phase 1: Bi - Weekly Winners

Over 60 days, 3 winners are selected every two weeks.
 With 4 rounds total, 12 creators will earn prizes!

Medal RedPhase 2: Finalists Chosen

Each round’s 1st-place winner advances to the final round.
Only 4 creators move forward to compete for the top spot.

Trophy CupPhase 3: One Ultimate Tastemaker

The 4 finalists go head-to-head, and one standout creator
will be crowned the Ultimate Tastemaker - winning $5,000 in creator gear!
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Prizes

We’re rewarding you with the tools to level up your content game.
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Bonus Opportunities for Top Creators

Winning gear is just the beginning.
Standout creators may be invited to:

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Collaborate with
La Costeña® on future paid campaigns

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Be featured on MexicoRico.com our go-to hub for bold flavor and vibrant food culture

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Join exclusive creator initiatives as part of the extended La Costeña® content family
Pati in the Kitchen by Angie Moser 1

Meet Pati Jinich!

Alongside the La Costeña® team, Pati will review all submitted content and help choose the winners.

And here's the exciting part - the grand prize might even join Pati for a live virtual cooking moment!

Timeline

  • May 15th

    Sign-Up Open

    Register right here and get ready to create.

  • May 23rd

    Challenge Begins

    Start cooking and posting your original recipe videos using La Costeña® products.

  • Phase 1: Bi-Weekly Winners

    We’ll announce 3 winners every 15 days based on creativity, execution, and how well you showcase La Costeña®.
    • Round 1 Winners: June 4th
    • Round 2 Winners: June 18th
    • Round 3 Winners: July 2nd
    • Round 4 Winners: July 16th

  • July 16th

    Phase 2: Finalists Chosen

    Final Phase Begins
    The 4 first-place winners will compete for the Grand Prize.

  • July 30th

    Phase 3: One Ultimate Tastemaker

    Grand Prize Winner Announced
    One Ultimate Tastemaker will be crowned and win $5,000 in creator gear—plus the chance to collaborate with La Costeña®.
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Register to Enter!

Launch Your Creator Journey with La Costeña

La Costeña Tastemaker :
Holiday Edition.

Let Your Dish Take Center Stage

Flavor That Brings Us Together

This holiday season, we’re celebrating the flavors that make every table feel like home. La Costeña® invites creators, cooks, and food lovers across the U.S. to share the dishes that define their traditions — the ones seasoned with love, heritage, and a touch of chile.

Whether your family celebrates with tamales,  pozole, or something uniquely yours, this is your moment to shine. Show the world how your kitchen turns La Costeña® ingredients into memories that last far beyond the holidays!

Sign Up Now!
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Generated Image November 17, 2025 - 10_49AM

To start, Sign Up right here

Then The Magic Starts!!
1. Follow @_mexicorico on Instagram.
2. Create a Holiday Dish featuring any La Costeña® product and Share it on Instagram.
3. Tag @_mexicorico and include #LaCostenaTastemakers

Engage: Invite your friends and followers to celebrate your dish the more flavor, the better!

Get In & Get Cooking!

Your entry becomes official once @_mexicorico features your creation on their Stories!!

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Win Big

$5k | $1.5k | $1k in gift cards for the top Tastemakers!

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Get Featured

Appear on La Costeña’s® México Rico official
channels!

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Be Celebrated 

Join a community that honors authentic flavor, family pride, and creative spirit!

Nov. 17th - Dec. 17th

Challenge Runs

December 19th, 2025

Winners announced

December 22, 2025

Prizes Delivered

A Season to Share

From the warmth of tamales to the spice of your favorite salsa, every dish tells a story worth sharing.

This holiday, let yours shine with La Costeña® Tastemakers: Season of Sabor

Join today and share the flavor that brings us together!

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