
Tastemakers Challenge Participants
We'd like to thank everyone who participated in the Challenge!
Ready to Make Your Mark?
One grand prize winner will take home $5,000 in cooking or creator gear!
Got cooking skills and content chops?
Follow these easy steps:
01
Register
Start by filling out our Tastemakers Form.
Don’t forget to check out the Challenge
Guidelines and Terms & Conditions.
02
Cook & Create
Make an original recipe using La Costeña®
products (U.S. labeling only) and film your
cooking process or final dish.
Reels, tutorials, or creative edits welcome!
03
Share on Social Media
Post your video on Instagram &
tag @_MexicoRico and use
#TastemakersChallenge
04
Watch for the Repost!
Once your video is shared by La Costeña®, you’re officially in the running!
Got Questions?
Check our FAQs here, or email us at info@mexicorico.com and we’ll get back to you as soon as possible.
Don’t forget to review the Terms and Conditions before signing up.
How the Tastemakers
Challenge Works
Phase 1: Bi - Weekly Winners
Over 60 days, 3 winners are selected every two weeks. With 4 rounds total, 12 creators will earn prizes!
Phase 2: Finalists Chosen
Each round’s 1st-place winner advances to the final round.
Only 4 creators move forward to compete for the top spot.
Phase 3: One Ultimate Tastemaker
The 4 finalists go head-to-head, and one standout creator
will be crowned the Ultimate Tastemaker - winning $5,000 in creator gear!

Prizes
We’re rewarding you with the tools to level up your content game.


Bonus Opportunities for Top Creators
Standout creators may be invited to:
Collaborate with
La Costeña® on future paid campaigns
Be featured on MexicoRico.com our go-to hub for bold flavor and vibrant food culture
Join exclusive creator initiatives as part of the extended La Costeña® content family

Meet Pati Jinich!
Alongside the La Costeña® team, Pati will review all submitted content and help choose the winners.
And here's the exciting part - the grand prize might even join Pati for a live virtual cooking moment!
Timeline
-
May 15th
Sign-Up Open
Register right here and get ready to create.
-
May 23rd
Challenge Begins
Start cooking and posting your original recipe videos using La Costeña® products.
-
Phase 1: Bi-Weekly Winners
We’ll announce 3 winners every 15 days based on creativity, execution, and how well you showcase La Costeña®.
• Round 1 Winners: June 4th
• Round 2 Winners: June 18th
• Round 3 Winners: July 2nd
• Round 4 Winners: July 16th -
July 16th
Phase 2: Finalists Chosen
Final Phase Begins
The 4 first-place winners will compete for the Grand Prize. -
July 30th
Phase 3: One Ultimate Tastemaker
Grand Prize Winner Announced
One Ultimate Tastemaker will be crowned and win $5,000 in creator gear—plus the chance to collaborate with La Costeña®.

Register to Enter!
Launch Your Creator Journey with La Costeña
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