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Home cooks:
your moment to
shine starts now!

Make your mark with La Costeña®
Big prizes. Bigger audience. It All Starts Here!


Become a Tastemaker

Ready to Make Your Mark? 

Share your creativity in the kitchen and win real rewards — judged by celebrity chef Pati Jinich!
 
Submit your recipe video using La Costeña® products for a chance to win up to $1,500 in bi-weekly prizes.
One grand prize winner will take home $5,000 in cooking or creator gear!
 
Deadline: July 14. The sooner you enter, the more chances to win.

Got cooking skills and content chops?

Follow these easy steps:

01

Register

Start by filling out our Tastemakers Form.
Don’t forget to check out the Challenge
Guidelines and Terms & Conditions.

Fill Form

02

Cook & Create

Make an original recipe using La Costeña®
products (U.S. labeling only) and film your
cooking process or final dish.
Reels, tutorials, or creative edits welcome!

03

Share on Social Media

Post your video on Instagram &
tag @_MexicoRico and use
#TastemakersChallenge

04

Watch for the Repost!

Once your video is shared by La Costeña®, you’re officially in the running!

Got Questions?

Check our FAQs here, or email us at info@mexicorico.com and we’ll get back to you as soon as possible.
Don’t forget to review the Terms and Conditions before signing up.

How the Tastemakers
Challenge Works

Gold Medal

Phase 2: Finalist Chosen

Each round’s 1st-place winner advances to the final round.
Only 4 creators move forward to compete for the top spot.

Medal RedPhase 2: Finalists Chosen

Each round’s 1st-place winner advances to the final round.
Only 4 creators move forward to compete for the top spot.

Trophy CupPhase 3: One Ultimate Tastemaker
The 4 finalists go head-to-head, and one standout creator
will be crowned the Ultimate Tastemaker - winning $7,500 in creator gear!
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Prizes

We’re rewarding you with the tools to level up your content game.
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Component new

Bonus Opportunities for Top Creators

Winning gear is just the beginning.
Standout creators may be invited to:

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Collaborate with
La Costeña® on future paid campaigns

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Be featured on MexicoRico.com our go-to hub for bold flavor and vibrant food culture

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Join exclusive creator initiatives as part of the extended La Costeña® content family
Pati in the Kitchen by Angie Moser 1

Meet Pati Jinich!

Alongside the La Costeña® team, Pati will review all submitted content and help choose the winners.

And here's the exciting part - the grand prize might even join Pati for a live virtual cooking moment!

Timeline

  • May 15th

    Sign-Up Open

    Register right here and get ready to create.

  • May 23rd

    Challenge Begins

    Start cooking and posting your original recipe videos using La Costeña® products.

  • Phase 1: Bi-Weekly Winners

    We’ll announce 3 winners every 15 days based on creativity, execution, and how well you showcase La Costeña®.
    • Round 1 Winners: June 4th
    • Round 2 Winners: June 18th
    • Round 3 Winners: July 2nd
    • Round 4 Winners: July 16th

  • July 16th

    Phase 2: Finalists Chosen

    Final Phase Begins
    The 4 first-place winners will compete for the Grand Prize.

  • July 30th

    Phase 3: One Ultimate Tastemaker

    Grand Prize Winner Announced
    One Ultimate Tastemaker will be crowned and win $5,000 in creator gear—plus the chance to collaborate with La Costeña®.
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Register to Enter!

Launch Your Creator Journey with La Costeña